Personal Trainer Pricing Sheet

How to price personal training services

If you are a personal trainer looking to start your independent practice, one of the first things you must consider is knowing how to price your services. While starting your fitness business gives you autonomy, it also requires commitment and hard work to sustain it. Hence, knowing pricing structures will provide you with a headstart.

Pricing structure defines how you price your products or services. Depending on your client's specific needs and preferences, you may offer various pricing options such as hourly rates, package deals, or even a subscription membership. Other than these, allow them to opt for additional services on top of the basic ones. This can include customized workout plans, dietary advice, and group classes.

Consider offering discounted rates for group training sessions or when a client avails of multiple sessions. However, don't be too overwhelmed to provide every option possible. Listing every possible membership may confuse clients. It's better to keep membership options simple.

If you are starting, you can offer a free fitness assessment to your clients, providing valuable information about their current fitness status. Don't be that one personal trainer who sounds desperate to acquire clients. Chances are, you'll scare them away. You gain their trust by showing them you genuinely care about their health and fitness goals. In return, they will respond better and potentially enroll in your workout program.

Factors to consider when setting personal training rates

When deciding on your personal trainer cost, you need to work on the following areas:

1. Target market: Consider your target clients' demographics, such as their income levels, preferences, and willingness to pay for personal training sessions.
2. Cost of operations: Calculate the expenses, including rent, equipment, certifications, insurance, and marketing. This will help ensure you cover them while still achieving your profit margin.
3. Market demand: Research on market trends, needs, and services offered by other personal trainers. Look into the baseline service prices and adjust them accordingly to remain competitive.
4. Unique value proposition: There will be competitors in the personal training industry. Hence, you have to establish a compelling UPV that tells your target clientele about the value of your services and what sets you apart from other local competitors. Investing in marketing will also help.
5. Qualifications and certifications: We all start somewhere, and investing in your qualifications and certifications is good for attracting clients. When you have a proven track record, chances are you can set higher prices based on the perceived value of your expertise.

What is a Personal Trainer Pricing Sheet?

A Personal Trainer Pricing Sheet is a tool that outlines pricing rates for the services offered by a personal trainer. The document provides transparent information to clients so they can understand and decide on the services they would like to avail based on their specific goals and budget. A personal trainer may include additional information in this sheet, like payment options, terms and conditions, contact details, and qualifications.

How does our template work?

This template is handy as it gives your personal training business a professional touch. Just follow these steps below to reap its maximum advantage:

Step 1: Download the template

Download the template from the provided link and save it to your preferred device.

Step 2: Personalize

Enter your name. Briefly describe your background and qualifications in the designated section. Doing this will allow clients to see your personal training experience, adding credibility to your craft.

Step 3: Fill out the table

List the services you offer and provide a brief description of each service. Enter the corresponding price for each service in the "Price" column.

Step 4: Customize membership options (if applicable)

Specify the details under the "Membership Options" section if you offer membership options. Describe the benefits of each membership type and set the pricing accordingly.

Step 5: Add additional deals or discounts (if applicable)

Include any special deals or discounts you offer on the table. Clearly state the terms and conditions of each deal or discount, including eligibility criteria.

Step 6: Provide contact information

Ensure your contact information is easily accessible within the document. Include your email address, phone number, or preferred contact method if clients need ongoing support. We've also provided a blank section if you want to include other essential information.

Common pricing mistakes

When starting any business, it's common to make pricing mistakes. But to help you avoid these pitfalls, we'll give you a heads-up. Here are three common pricing mistakes to watch out for:

1. Underpricing your services

Setting low prices to attract customers is tempting, but underpricing can undervalue your expertise and lead to financial struggles. For example, if you're a personal trainer, offering sessions at low rates might initially attract clients. However, it could become unsustainable if you're not covering your costs.

2. Overcomplicating your pricing structure

Too many pricing options can overwhelm potential customers and make it difficult for them to choose. Simplify your pricing structure by offering clear options catering to different needs and budgets. It's easier for clients to decide when they are not confused.

3. Neglecting to adjust prices over time

Market conditions, expenses, and your business's value proposition can change over time. That is why you need to evaluate and adjust your prices periodically. Let's say you obtained further certifications to improve your skills or build a reputation in the industry. Paying higher rates would be best to reflect these in your prices. Keep track of market trends to make your services relevant and sustainable.