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Setting up a virtual practice
Being your boss is one of a healthcare practitioner's most rewarding experiences. However, many health professionals shy away from it, especially online!
Starting your virtual practice can be overwhelming, and we won't lie to you. It can be challenging at times! However, don't let your insecurities get in the way and ruin what could be a fantastic move for your career. With the right help and resources, you can quickly build a telehealth practice from scratch and make strong connections with clients. You can earn an income on your own time and often earn without limits on your salary.
Virtual business means you can work from home and deliver high-quality treatment from your pocket without incurring costly overhead expenses. Telehealth tools also allow you to streamline your workflow, manage documents, and bill all from one place, which is excellent support for when you are just starting. There's a whole world out there, and with proper research, budgeting, and professional guidance, you can quickly create a network and foster the necessary business skills to enable you to succeed.
The benefit of moving your practice online
Since the COVID-19 pandemic, the healthcare industry has witnessed how moving a healthcare practice virtually can potentially benefit. With the right tools and practice management, you can consider expanding your horizons to new heights and reaching more clients than ever before.
Low cost
Running a virtual practice is one of your business's cheapest moves. Because everything is online, you don't have to pay for overhead expenses such as renting physical offices (and everything else that accompanies this). You also don't need to spend money traveling to and from your appointments. This means you have a much higher disposable income to invest elsewhere.
Greater flexibility
Being online means you can schedule and reschedule according to your time with minimal to no fallout. Remote patient monitoring is possible because you can meet them through virtual visits to prioritize convenience.
Increase revenue
Naturally, you can leverage this flexibility to your advantage, and by seeing as many clients as you wish (even outside of operating hours), you can increase your revenue and profit. Of course, this is always ideal and enables you to add financial value elsewhere.
Broaden clientele
You can now reach out to those in isolated or rural communities. This means you can expand and grow your client list more than ever, communicate with a more diverse range of clients, and help those who genuinely need it.
High efficiency
Practice management tools can help you simplify your workflow and reduce manual, repetitive tasks. This can improve your productivity, quality of care, and client satisfaction!
Challenges running an online practice
While virtual care has apparent benefits, it's essential to recognize that there are also clear challenges. Going virtual presents its cons, and although they can be overcome, you must be aware of them to implement the proper preventive measures.
Complicated IT integration
Most virtual practices should integrate with the technological infrastructures of your current business. This means you should be able to transfer patient data and information and seamlessly transition to a virtual platform. However, this isn't always the case, and the transition can become tricky when essential tools aren't implemented smoothly.
Cyberattacks
Virtual practices naturally make your information more vulnerable to cyberattacks, hacks, and data leakages, which can be incredibly nasty. Not only can this damage your reputation, but it can also be troublesome and somewhat complex to deal with. Luckily, with the proper HIPAA measures, you can significantly reduce these chances.
Limited examinations
For some healthcare disciplines, conducting physical examinations is significantly more difficult. This can impact the quality of care and treatment, which imposes considerable barriers for you to overcome in some instances.
Insurance ambiguity
Some insurance companies don't always cover telehealth services, which can be frustrating (and sometimes confusing).
Getting started with virtual care
Nevertheless, despite these challenges, you'll likely find that the benefits far outweigh the costs, especially considering the low-entry barriers. For you to get started as a virtual practice, there are some essentials that you should consider implementing:
High-quality camera and microphone
Video conferencing is central to telehealth services, so you must have a high-resolution camera. Your clients will need to be able to see you clearly, especially when showing medical imagery or physical materials that must be seen. You must also have working audio that picks up all your words to minimize miscommunication and clear any muffled sounds. Your patients need to be able to hear you!
Practice management tools
These are your best friends regarding virtual care, as they allow you to manage business operations and save time and processes without hassle. Complete payments online, generate invoices quickly, create and store clinical notes, and access all communication channels easily. It's your one-stop shop for maximizing efficiency!
Compatible devices
Make sure you have a mobile phone or laptop that can cope with business processes and that you can access for daily clinical use. This ensures consistency and allows you to access the necessary software to complete your work.
Strong internet
Having a strong internet connection to handle all your business processes. This is especially important when communicating with patients and sustaining professional relationships from your home. Without the internet, quite simply, you don't have a business! Not to mention the frustration that comes with slow or spotty internet - so make sure you have high bandwidth.
Best telemedicine tools
To help you on the right track, we've collated some of the best telemedicine tools that can significantly elevate the quality of your practice.
Carepatron
Used by 10,000+ healthcare professionals, Carepatron is one of the leading options for practice management. Their telehealth features allow you to expand and grow your business at significant rates and enable you to deliver high-quality treatment through their various consulting channels. You can maximize efficiency and optimize your bills, payments, appointments, and clinical note storage workflow.
Regardless of your size and budget, you can reap the benefits of Carepatron and boost your quality of care.
Zoom
A name you've likely heard before, Zoom is excellent for video consulting with patients and provides a low-hassle alternative. If you want the barebones, simplistic health experience, consider Zoom's easy-to-navigate platform. It provides the essentials for connecting and providing care to your clients. Other than Zoom, you can also try other alternative platforms.
Blueprint Health
Blueprint is a great practice management software tool to help you deliver high-quality, evidence-based care and stay connected with clients. You can configure notifications to reduce no-shows and develop insights to guide business decisions. Your clients can also access a patient portal that has all relevant information accessible from just one place!
Miro
Connect with your healthcare team from any place and time, and ensure you can collaborate and continue strengthening professional networks. With Miro, you can brainstorm sessions, hold valuable meetings and workshops, and use innovative visual tools to map and research operations.
Calendly
As any healthcare practitioner knows, detailing appointments and keeping track of all your commitments can take a lot of energy. Luckily, Calendly is here to help you with your time management. You can simplify your scheduling and automatically add any event to your calendar for easy viewing.
Why is digital marketing essential to engage virtual patients?
Like any business, you also need to consider your digital marketing. Even if you don't think healthcare is the trendiest line of work, digital marketing is essential to growing and expanding your practice.
Establish an online presence
Digital marketing is a core component of creating and sustaining an online presence. Your business can gain significant exposure and a broader reach on social media platforms and online directories. As such, you're also more likely to be prioritized in Google searches, which works wonders for search engine optimization purposes.
Increase customer loyalty
Digital marketing can attract customers and strengthen loyalty among current clients. You can send personalized email offers and engage with patients across social media channels. Staying in the conversation and at the forefront of clients' minds increases the chances of clients choosing you over competitors. Retention is vital when it comes to healthcare!
Gain credibility
With the right content, such as blog posts highlighting your expertise, you can showcase your knowledge and stand out as a healthcare professional. This increases your reputation and credibility, which is always essential for health.
Easy to learn
One of the most significant parts is that you don't have to have a degree in marketing to succeed in digital advertising and awareness. Anyone can do it with the right resources.
How telehealth practices stay HIPAA compliant
You can't talk about telehealth and virtual business without mentioning security and the HIPAA preventive measures that must be in place. As briefly mentioned, anything online makes you much more vulnerable to cyberattacks, other digital hacks, and leakages. However, HIPAA security can help combat and prevent such situations.
Referred to as the Health Insurance Portability and Accountability Act of 1996, HIPAA is a legal requirement that enforces security measures and holds healthcare businesses accountable for protecting their patient health information. Failing to comply with its standards can result in hefty fines, costing anywhere from $50 to $1.5 million! They're a massive blow to business reputations and can be detrimental to maintaining the confidentiality of patient information and data.
As a result, you must always consider HIPAA at every turn across your operations. Your practice management tools, including the telehealth platform you use, must be HIPAA certified, and you must have security practices in place to protect data and ensure only authorized users have access. Fortunately, abundant resources are available to help you, so don't feel threatened by this 'big and scary' law!
Take home message
Utilizing a telehealth platform to start your virtual practice is incredibly fulfilling and can lead to many excellent business opportunities for you to take advantage of. While it can have challenges, as with any healthcare endeavor, it's essential to know the many benefits that make it completely worth it. You can elevate the quality of your services, provide clients with care that meets their needs and then some, and increase your productivity and profit. You don't need any particular experience to get started; there's always help and support.
Hopefully, this information has given you the confidence to start and hit the ground running when delivering valuable healthcare solutions.
Further Reading:
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